Whole Foods Whole Minds vision, mission and values:
- Mission: To motivate and inspire people to live plant-based. I do that by giving them knowledge and tools to make the change from a meat-based diet to a plant-based diet.
- Vision: The vision is to be a powerful and credible brand that people trust to educate them on plant-based diet and lifestyle change.
- Values: Health is a human right and should be the obvious choice. Everything I do is to teach and show the world that plant-based food is delicious, easy and available to them. Medicine against lifestyle disease should be unnecessary when people learns what a big diet has and that it is in their power to make healthy choices.